Branded Club → Oysho® Community
Here’s the customer retention strategy used by Oysho®
When building a hobby-driven community as a customer retention strategy, explore how the Spanish women’s apparel brand creates engaging, in-person experiences centered on a shared hobby: fitness. The outcome? Increased Customer Lifetime Value (CLV).
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When Amancio Ortega, founder of Zara, launched Oysho in 2001, the brand set out to redefine lingerie and loungewear. Over time, Oysho became known for its belief that movement, wellness, and community belong to everyone.
Learn More: About Oysho
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By becoming a member of the Oysho Community, here are some of the many benefits included:
Free Access to Oysho Training App · Exclusive Workout & Wellness Classes · Invitations to Members-Only Fitness Events · Discounts on Select Oysho Collections · Early Access to New Product Drops · Access to Wellness Content & Tutorials · Connection to a Global Fitness Community
Explore Benefits: See All Benefits
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Oysho Community members join together for more than just workouts. From Athens to Mexico City. When you choose to be part of the Oysho Community, you will have access to weekly classes in partner gyms and studios found in different cities around the world.
Popular Activities: Oysho Community Days | Yoga | Pilates | Barre | Padel | Running Clubs (Europe) | Fitness & Wellness Workshops
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Oysho has always celebrated wellness through storytelling. Members gain access to videos that highlight guided training sessions, mindfulness routines, and behind-the-scenes features with fitness experts.
Watch Videos: Oysho, YouTube Channel
More Engagement ↓
Through Oysho’s Stories, members can read about training tips, wellness journeys, and stories that inspire balance and strength beyond the gym.
Read Stories: Stories & Articles
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Follow Oysho by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media:Check out Oysho’s Instagram | Facebook | TikTok
More Engagement ↓
The movement continues wherever you are. The Oysho Training App gives members access to guided workouts, personalized plans, and challenges that keep you motivated. It’s the digital hub for fitness, wellness, and connection.
Explore Apps: Oysho Training App
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
