Branded Club → Harley Owners Group by Harley Davidson®
Here’s the customer retention strategy used by Harley-Davidson®
When building a hobby-driven community as a customer retention strategy, explore how the American motorcycle manufacturer creates engaging, in-person experiences centered on a shared hobby: motorcycle riding. The outcome? Increased Customer Lifetime Value (CLV).
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No one could have guessed that childhood friends William Harvey and Arthur Davidson, building a motorcycle in a shed back in 1903, would be the same last names seen on motorcycles today.
Learn More: About Harley-Davidson
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By becoming a member of the Harley Owners Group, here are some of the many benefits included:
Roadside Assistance Coverage · H.O.G. Membership Card & Patch · Exclusive Harley-Davidson Museum Access · Members-Only Rides & Rallies · Access to the Touring Handbook · Harley-Davidson Insurance Benefits · Digital + Print H.O.G. Magazine · Special Partner Discounts
Explore Benefits: See All Benefits
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H.O.G. members come together for more than just the ride. Annual rallies, local chapter events, and cross-country adventures give riders the chance to see the world from the saddle of their Harley. Whether it’s a weekend meetup or the legendary Sturgis Rally, H.O.G. makes the road feel like home.
Popular Activities:
Harley Davidson Homecoming · Regional & International Rallies · Chapter Rides · Harley-Davidson Museum Events · Factory Tours · Training & Riding Academy Connections · Volunteer & Charity Rides
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With over 1,400 chapters in over 140 countries, H.O.G. offers global reach with local roots. Members can ride in their own backyard or explore new roads abroad — all with the backing of Harley Davidson.
Join Activities:
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Harley-Davidson has always celebrated the open road through storytelling. H.O.G. members get access to inspiring videos that capture the freedom of riding, from cross-country journeys to behind-the-scenes looks at the Harley-Davidson Museum.
Watch Videos: Harley-Davidson, YouTube Channel
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From cross-country rides to brand experiences, members can read stories from fellow riders, discover new routes, and dive into the culture that makes Harley more than just a motorcycle brand.
Read Stories: HOG Stories
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Follow Harley-Davidson by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out Harley-Davidson’s Instagram | Facebook
More Engagement ↓
The road doesn’t stop when the ride does. The Harley-Davidson App helps members plan routes, track rides, and stay connected with local chapters on the go. It’s the digital companion for riders who want to keep the adventure alive.
Explore Apps: Harley-Davidson App
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
