Branded Club → Adidas® Runners

For Running
Written By FOR Team

Here’s the customer retention strategy used by Adidas®

When building a hobby-driven community as a customer retention strategy, explore how the German apparel brand creates engaging, in-person experiences centered on a shared hobby: running. The outcome? Increased Customer Lifetime Value (CLV).

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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

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