Vermont → Manchester Campus by Orvis®
Here’s the customer retention strategy used by Orvis®
Find yourself in Vermont? The Orvis Manchester Campus, where the brand’s first fly fishing school is located, has become a community hub for those who are into fly fishing as a hobby. In addition to a roster of classes at the Orvis Fly Fishing School and tours of Orvis Fly Rod Factory, they have a trout pond, access to the Battenkill River, and a flagship store with of course, Orvis’ outdoor apparel and gear available for purchase. Found right next door? The American Fly Fishing Museum was founded after the discovery of fishing artifacts in the Manchester Orvis store's attic back in 1968.
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