Branded Club → Scuderia Ferrari® Club
Here’s the customer retention strategy used by Ferrari®
When building a hobby-driven community as a customer retention strategy, explore how the Italian car manufacturer creates engaging, in-person experiences centered on a shared hobby: Formula 1. The outcome? Increased Customer Lifetime Value (CLV).
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When Enzo Ferrari founded Scuderia Ferrari in 1929, his dream was not only to build fast cars, but to build a team — a family — united by the thrill of racing. Decades later, that vision inspired the creation of the Scuderia Ferrari Club, the official community for Ferrari’s most passionate Formula 1 enthusiasts.
Learn More: About Scuderia Ferrari Club
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By becoming a member of the Scuderia Ferrari Club, here are some of the many benefits included:
· Official Membership Card & Welcome Kit · Exclusive Access to Formula 1 Grand Prix Paddock Experiences · Discounts on Ferrari Store & Online Shop · Members-Only Ferrari Factory Tours in Maranello · Among others.
Explore Benefits: See All Benefits
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Scuderia Ferrari Club members gather to celebrate more than just the race. Annual club conventions, Formula 1 watch parties, and trips to Maranello give fans the chance to live the Ferrari dream together. Whether cheering trackside at Monza, watching a Grand Prix with fellow tifosi, or touring the Ferrari Museum, the club turns passion into lifelong memories.
Popular Activities: Formula 1 Grand Prix Meetups | Club Conventions & Celebrations | Ferrari Museum & Factory Visits | Charity & Community Events | Exclusive Test Track Experiences
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With over 200 clubs worldwide, the Scuderia Ferrari Club offers global passion with local spirit. Members can join their neighborhood tifosi or connect internationally — united by the Prancing Horse.
Explore Locations: All Cities
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Ferrari has always celebrated racing through storytelling. Club members enjoy access to exclusive video content — from behind-the-scenes looks at the Scuderia Ferrari Formula 1 team to highlights of historic races that defined the brand.
Watch Videos: Ferrari, YouTube Channel
More Engagement ↓
Through Ferrari Magazine and members-only newsletters, tifosi can read exclusive stories, dive into Ferrari’s racing heritage, and discover the culture that makes the Prancing Horse the most iconic name in motorsport.
Read Stories: Scuderia Ferrari Club Articles | Ferrari Magazine
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Follow Scuderia Ferrari by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out Scuderia Ferrari’s Instagram | Facebook | TikTok| Twiiter/ X
More Engagement ↓
Passion for Ferrari doesn’t stop at the track. The Ferrari App helps members follow races in real time, access team updates, and interactive team polls. It’s the digital home for Ferrari fans who want to keep the racing spirit alive wherever they go.
Explore App: Scuderia Ferrari App
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
