Branded Club → National Audubon Society®
Here’s the customer retention strategy used by the National Audubon Society®
When building a hobby-driven community as a customer retention strategy, explore how the American editorial magazine brand creates engaging, in-person experiences centered on a shared hobby: birdwatching. The outcome? Increased Customer Lifetime Value (CLV).
Click on each title to learn more:
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In 1905, Boston socialites Harriet Hemenway and Minna B. Hall turned afternoon tea into activism—urging women to stop wearing feathers and instead protect the birds they admired. Their efforts led to the founding of the National Audubon Society, a community built on the belief that birds—and the places they need—deserve protection.
About Audubon: Learn More
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By becoming a National Audubon Society member, here are some of the many benefits included:
Annual Subscription to Audubon Magazine · Access to Local and Regional Chapters · Bird-Friendly Gardening Guides · Conservation Advocacy Alerts · Invitations to Audubon Events and Festivals · Monthly Birding Tips and Newsletters · Member-Exclusive Webinars and Content · Etc.
Explore Benefits: Browse All Benefits
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Audubon offers seasonal events and year-round activities that celebrate birds and their habitats—from the Great Backyard Bird Count to the annual Audubon Photography Awards. As a member, you gain access to local bird walks, hands-on conservation projects, educational workshops, and national campaigns that connect birders of all levels.
Join Activities: Join the Great Backyard Bird Count | Audubon Climate Watch | Audubon Photography Awards
Or Browse All Audubon Events: Multiple Cities, USA
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With 450+ local chapters and nature centers across the country, Audubon brings people together where the birds already are—on the coasts, in the wetlands, across prairies, and in your neighborhood. Whether you're spotting warblers in Central Park or tracking coastal birds in California, chances are there’s an Audubon chapter or center near you.
Find Your Local Chapter or Center:
In the United States: Audubon Centers (Multiple Cities) | Audubon Chapters (Multiple Cities) | John James Audubon Center (Audubon, PA)
Birding Hotspots with Audubon-Trained Guides:
In the United States: Birding Hotspots (Multiple Cities)
Globally: Birding Hotspots (Multiple Cities)
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Audubon’s video content captures the beauty, complexity, and resilience of birds across the Americas. From behind-the-scenes footage of conservation efforts to intimate looks at bird behavior, their films remind us that birds are not just part of nature—they are storytellers of change.
Watch Videos: Audubon, YouTube Channel
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Follow Audubon by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out Audubon’s Instagram | TikTok | X / Twitter | Facebook
When you become a member of the National Audubon Society, the Audubon Bird Guide App becomes your pocket-sized field companion. Discover over 800 species with photos and ID tips, track your sightings, and find birds near you using location-based features. Other tools? Build life lists, explore seasonal migrations, and connect your walks with purpose.
Explore App: Audubon Bird Guide App, Online
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
