Birdwatching As A Hobby → Strategy Used By Audubon®

For Birdwatching
Written By FOR Team

Listen to the customer retention strategy Audubon® has been using.

Founders. You’ve probably heard of Audubon, the renowned editorial magazine brand founded in the United States in 1905. Listen to host André Brathwaite share the backstory of its co-founder, Harriett Hemenway, who turned her passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (National Audubon Society), locations (Discover Centers), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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