#3. FOR Archive · Communities — National Audubon® Society
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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.
Audubon, the iconic editorial magazine brand founded in the United States in 1905, extends beyond its products.
In this episode, host André Brathwaite explores the National Audubon Society and the story of founder Harriett Hemenway, whose passion for birds helped shape a brand that grew beyond the products it made to create a community and spaces for people to pursue their interest in birdwatching.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands you know—and some you don't—are extending beyond the products they make.
