Branded Club → Corning® Museum of Glass
Here’s the customer retention strategy used by Corning®
When building a hobby-driven community as a customer retention strategy, explore how the American glass manufacturer creates engaging, in-person experiences centered on a shared hobby: glassmaking. The outcome? Increased Customer Lifetime Value (CLV).
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When Amory Houghton Sr. moved the Corning Glass Works to Corning, New York, in 1868, he planted the seed of what would become one of the world’s leading glass innovators. For over 150 years, Corning has shaped the way glass touches our lives — from the art in our homes to the technology in our hands.
Learn More: About Corning
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By becoming a member of the Corning Museum of Glass Community, here are some of the many benefits included:
Unlimited Free Admission to the Museum of Glass · Invitations to Members-Only Exhibits & Previews · Discounts on Glassmaking Classes & Workshops · Exclusive Behind-the-Scenes Artist Demonstrations · Special Access to the Rakow Research Library · Members-Only Newsletter & Event Updates · Discounts in the Museum Shop & Café · Reciprocal Benefits at Partner Museums
Explore Benefits: All Benefits
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Museum of Glass Community members don’t just view glass — they experience it. With opportunities to join live hot glass demonstrations, hands-on workshops, lectures, and traveling exhibitions, members can immerse themselves in the world of glassmaking year-round.
From Corning’s campus in New York to international artist collaborations, the community transforms glass into a shared journey of art, science, and storytelling.
Popular Activities: Live Hot Glass Demonstrations · Hands-On Glassmaking Workshops · Artist Lectures & Panels
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With programs reaching across the globe, the Museum of Glass Community offers international engagement with local heart. Whether at the museum in Corning or through online events, members can be part of the story wherever they are.
Explore Locations:
In the US: Museum of Glass (New York) · Rakow Research Library · Traveling Exhibitions (Multiple Cities) -
The Museum of Glass has always celebrated the art of storytelling through its exhibitions and live glassmaking. Members gain access to inspiring videos that showcase glassblowing in action, artist interviews, and behind-the-scenes footage from the Hot Glass Studio.
Watch Videos: Museum of Glass, YouTube Channel | Corning Livestream
Through member newsletters, blogs, and featured publications, members can dive deeper into the history, science, and artistry that make glass such a transformative medium.
Read Stories: Corning Museum of Glass Blog
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
