Chocolate Tasting → In-Person Activities by Lindt®

For Chocolate Tasting
Written By FOR Team

Here’s the customer retention strategy used by Lindt®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the Swiss chocolate manufacturer offers hands-on chocolate-making centered on a shared hobby: chocolate tasting. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many chocolate classes that the Lindt Chocolateria offers its customers:

  • Make your own chocolate bars by pouring and decorating Swiss chocolate, then taking your wrapped creation home

  • Mold chocolate figures and lollipops — pour hollow shapes and personalize them with decorations like almonds, sprinkles, and nuts

  • Guided chocolate tastings led by Master Chocolatiers during your class so you learn about flavor profiles and craftsmanship

  • Seasonal and themed workshops (e.g., holiday or special occasions) that let you create and decorate custom treats

  • Private and group-focused courses for team events or celebrations tailored to your group’s interests

  • Instruction on chocolate history and technique woven into the hands-on experience

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