Branded Club → International Cycling Club by Pas Normal Studios®
Here’s the customer retention strategy used by Pas Normal Studios®
When building a hobby-driven community as a customer retention strategy, explore how the Dutch apparel brand creates engaging, in-person experiences centered on a shared hobby: cycling. The outcome? Increased Customer Lifetime Value (CLV).
The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
