Branded Club→ MINI® Owners Club

By leveraging driving to convert one-time customers into repeat ones, discover the strategy the German car manufacturing brand uses to create an engaging in-person experience. The outcome? Increased Customer Lifetime Value (CLV).

Click each title to learn more:

• Member Benefits

  Benefits are based on the local chapter you decide to be a part of.

  Chapters: Canada | United States | Great Britain | Among other chapters

• In-Person Activities

  MINI Owners don’t just drive — they belong. Club members gather for vibrant, personality-filled experiences: winding-road adventures, urban treasure hunts, creative workshops, and the iconic annual MINI Takes the States rally.

  Whether it’s a local meetup at your favorite café or a caravan of MINIs snaking through mountain passes, the club transforms every gathering into a joyful reminder that cars can connect us in unexpected ways.

  Popular Activities: MINI Takes The States (U.S.) | MINI United Festivals | International MINI Meeting

• Experiential Locations

  MINI brings its energetic, design-forward spirit to life through immersive brand spaces. At the MINI Driving Experience, owners explore their car’s full personality through pro-led, high-energy courses. The MINI exhibit at BMW Welt offers a deeper look at MINI culture and iconic design, while the Plant Oxford tour reveals how each MINI is crafted. Together, these experiences turn ownership into something you can feel—not just drive.

  Explore Locations: MINI Driving Experience (USA) | MINI Exhibit at BMW Welt (Germany) | MINI Oxford Plant Tour (England)

• Brand Content

  MINI has always celebrated the art of joyful driving. Members gain access to curated video content that captures the spirit of the brand — from behind-the-scenes garage moments to rally highlights and owner stories that showcase just how expressive and creative MINI culture can be.

  Watch Videos: MINI Global, YouTube

• Social Media

  Follow MINI by joining one of their social media accounts to engage with the latest they have been up to.

  Explore Social Media: Instagram | Facebook | TikTok | X/Twitter

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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.