Branded Club → Flow Hive® Community
Here’s the customer retention strategy used by Flow Hive®
When building a hobby-driven community as a customer retention strategy, explore how the Australian beekeeping equipment manufacturer creates engaging, in-person experiences centered on a shared hobby: beekeeping. The outcome? Increased Customer Lifetime Value (CLV).
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In 2015, father-and-son duo Stuart and Cedar Anderson introduced Flow Hive to the world, a beekeeping innovation that made harvesting honey gentler on both bees and beekeepers. What started as a simple idea in their shed has since transformed into a global movement. Beyond the product, the Flow Hive brand sparked a community of people who share a deep respect for bees, sustainability, and the joy of connecting with nature.
Learn More: About Flow Hive
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By joining the Flow Hive community, here are some of the many benefits included:
· Access to the Flow Community Forum · Step-by-Step Video Tutorials · Regional Meetups & Local Clubs · Conservation & Sustainability Resources · Member-Only Updates & Stories
Explore Benefits: See All Benefits
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Flow Hive members engage in a wide variety of activities that bring beekeeping to life. From online learning sessions and global webinars to local apiary visits and community meetups, the opportunities are designed to connect and inspire.
Popular Activities: Regional Meetups & Apiary Tours · Community Conservation Projects · Global Pollinator Awareness Campaigns
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The Flow Hive community reaches across continents. With members in over 130 countries, some choosing to become Flow Ambassadors, allowing you can connect with keepers nearby or halfway around the world—all united by a commitment to caring for bees.
Some Flow Beekeeping Ambassadors have locations where you can learn what is needed to get started, get upskilled, or anything you may need to get going with beekeeping.
Popular Ambassadors: Beekeeping Apprentice, Yarrambat, Victoria, Australia | Bowral Beekeeping, Bowral, Australia
Explore Ambassador List: Flow Ambassadors, Multiple Cities, Global,
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Storytelling has always been at the heart of Flow Hive. Their videos offer more than technical know-how—they capture the wonder of harvesting honey straight from the hive, the care of tending to pollinators, and the joy of reconnecting with nature.
Watch Videos: Flow Hive YouTube Channel | Webinars & Tutorials
More Engagement ↓
Members can dive deeper into editorial content that explores sustainable beekeeping, environmental conservation, and personal stories from keepers worldwide.
Read Stories: Billions of Blossoms | Member Spotlights
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Follow Flow Hive by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out Flow Hive’s Instagram | Facebook
More Engagement ↓
While Flow Hive doesn’t have a dedicated mobile app, members use digital tools to stay connected and informed.
Through the Flow Community Forum, beekeepers can ask questions, share harvest updates, and connect with others across the globe. It’s the digital hub for learning, support, and celebration.
Explore Community: Flow Hive Forum
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
