Branded Club → AAA24 by A24®

Here’s the customer retention strategy used by A24®

When building a hobby-driven community as a customer retention strategy, explore how the American film studio creates engaging, in-person experiences centered on a shared hobby: film watching. The outcome? Increased Customer Lifetime Value (CLV).


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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

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Branded Club → Nike® Training Club

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Branded Club → Volée by Oiselle®