Branded Places.
Spaces offering brand experiences for adults to stick with their hobbies.
Image: Yonex® Center, Belgium
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- For Badminton 1
- For Birdwatching 1
- For Bourbon Enthusiasts 1
- For Camping 1
- For Car Enthusiasts 1
- For Climbing 2
- For Coffee Brewing 2
- For Collecting 2
- For Cycling 2
- For Drawing 2
- For Film Enthusiasts 1
- For Fitness 3
- For Fly Fishing 1
- For Formula 1 Enthusiasts 3
- For Glassmaking 1
- For Golfing 2
- For Guitar Playing 1
- For Hunting 1
- For Kiteboarding 1
- For Model Building 1
- For Motorcycling 2
- For Padel 1
- For Photography 1
- For Pickleball 1
- For Running 1
- For Skateboarding 1
- For Slacklining 1
- For Table Tennis 2
- For Watch Enthusiasts 1
- For Weightlifting 1
- For Whisky Enthusiasts 1
- For Writing 1
- For Yoga 1
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Got a product? Here’s your next growth strategy.
When your brand experiences slow growth, the problem isn’t you. It’s the strategy. Listen to a breakdown of seven (7) brands that turned one-time customers into recurring members by building a hobby-focused community.
New York → A-Frame Café by Arc-teryx®
Find yourself in New York? The Arc'teryx A-Frame Café in SoHo, located at the back of their flagship store on 580 Broadway, has become a community hub for those who are into climbing as a hobby.
Tennessee → Gibson® Garage
Find yourself in Tennessee? The Gibson Garage in Nashville, the brand’s first experience center, has become a community hub for those who are into guitar playing as a hobby.
Germany → Leica® Welt
Find yourself in Germany? Leica Welt (Welt means World in German), located next to the brand’s headquarters in Wetzlar, is where you will find a community hub for those who are into photography as a hobby.
California → Nike® Training Studio
Find yourself in California? Nike Training Studio in Newport Beach, the brand’s first, has become a community hub for those who are into fitness as a hobby.
New York → Cherry Lane Theatre by A24®
Find yourself in New York? Cherry Lane Theatre, located in Manhattan, has become a community hub for those who are into independent films as a hobby, interest, or passion.
Germany → BMW® Motorrad Welt
Find yourself in Germany? BMW Motorrad Welt (“World” in German) in Berlin, located in the heart of the brand’s production site, has become a community hub for those who are into motorcycling as a hobby.
Massachusetts → Titleist® Ball Plant 3
Find yourself in Massachusetts? Titleist’s Ball Plant 3 in New Bedford, where founder Phil Young introduced the first Titleist golf ball in 1935, has become a must-see for those who are into golf as a hobby.
Visit → F1® Paddock Club
The place you can experience Formula 1 at its most exclusive level is at the F1 Paddock Club, hosted at Grand Prix circuits around the world. It has become a community hub for those who are into Formula 1 racing as a hobby.
Germany → Visitor Center by Faber-Castell®
Find yourself in Germany? Faber-Castell Visitor Center and Shop in Stein, the brand’s flagship, has become a community hub for those who are into drawing as a hobby,.
England → Peloton® Studios
Find yourself in England? Peloton Studios in London, the brand’s first international studio, has become a community hub for those who are into fitness as a hobby.
Kentucky → Star Hill Farm by Maker’s Mark®
Find yourself in Kentucky? Maker’s Mark’s Star Hill Farm in Loretto, the brand’s only distillery, has become a community hub for those who are into the appreciation of bourbon as a hobby.
Mexico → House of Vans®
Find yourself in Mexico? House of Vans in Mexico City, the brand’s first permanent venue in Latin America and established in a real house, has become a community hub for those who are into skateboarding as a hobby.