Branded Products.
Gear from brands that have clubs to join or places to visit—not just products to buy.
Image: Snow Peak® Living Shell
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Got a product? Here’s your next growth strategy.
When your brand experiences slow growth, the problem isn’t you. It’s the strategy. Listen to a breakdown of seven (7) brands that turned one-time customers into recurring members by building a hobby-focused community.
Buy → LEGO® River Steamboat
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Buy the River Steamboat by LEGO®. An idea came to Maria Stampoli, a LEGO enthusiast and architecture engineer, to design a River Steamboat and submit it to LEGO Ideas, an online community platform where fans can submit their own LEGO set ideas. Thanks to her, now you have the opportunity to build it. Enjoy it whether you’re a brand-new hobbyist or returning to what makes you feel alive.