Branded Places.
Examples of product brands using hobby-driven locations as a customer retention strategy.
Image: Yonex®
Filter By Hobby
- For Badminton 1
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- For Climbing 3
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Most viewed →
Italy → Accademia del Caffè Espresso by La Marzocco®
The place you can dive into the craft of espresso in Italy is at the Accademia del Caffè Espresso by La Marzocco, located in the hills of Fiesole just outside Florence. It has become a community hub for those who are into coffee brewing as a hobby.
Switzerland → L’Espace Créatif by Caran d’Ache®
The place you can explore creativity through color in Switzerland is at L’Espace Créatif Caran d’Ache, located in Geneva at Plateforme 10, in the heart of Lausanne's museum district. It has become a community hub for those who are into drawing as a hobby.
Visit → Gymshark® Lift Events
The place you can experience Gymshark’s lift community is at Gymshark Lift Events, hosted annually in major cities around the world, including Miami, London, and New York. They’ve become a community hub for those who are into weightlifting as a hobby.
Switzerland → Musée Atelier by Audemars Piguet®
The place you can explore watchmaking in Switzerland is at the Musée Atelier Audemars Piguet, located in Le Brassus in the Vallée de Joux. It has become a community hub for those who are into horology as a hobby.
Belgium → Yonex® Center
The place you can play badminton in Belgium is at Yonex Center, located near Antwerp in Aartselaar. It has become a community hub for those who are into badminton as a hobby.
Florida → Full Swing® x TGL SoFi Center
Heading out to Florida? TGL’s SoFi Center at Palm Beach Gardens, with Full Swing as its golf simulator partner, is the league’s first location and has become a community hub for those who are into golf as a hobby.
Italy → Golden Goose® Arena
Find yourself in Italy? The Golden Goose Arena, located in the heart of Milan, has become a community hub for those who are into padel as a hobby.
South Carolina → MINI® Driving Experience
Find yourself in South Carolina? The MINI Driving Experience, located at the BMW Performance Center in Greer, has become a community hub for those who are into driving as a hobby.
Denmark → LEGO® House
Find yourself in Denmark? LEGO House in Billund, the brand’s official museum and experience center, has become a community hub for those who are into model building as a hobby.
England → Rapha® London Clubhouse
Find yourself in England? Rapha’s London Clubhouse in Soho, the brand’s flagship store, has become a community hub for those who are into cycling as a hobby.
Italy → Cavallino Restaurant by Ferrari®
Find yourself in Italy? Cavallino Restaurant by Ferrari, located just across from the brand’s historic factory gates in Maranello, has become a culinary destination for those who are into Formula 1 racing as a hobby.
Climbing Trip → Arc’teryx® Academy
Heading out for a weekend in the mountains? Arc'teryx Academy, the brand’s outdoor education and retreat series, has become a multi-destination gathering for those who are into climbing as a hobby.